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Financing of disabled sportsmen in the Czech Republic
Šroňková, Kristýna ; Jindra, Matouš (advisor) ; Prokešová, Eva (referee)
Title: Financing of disabled sportsmen in the Czech Republic Objectives: The main objective of this study is to examine ways of financing disabled sportsmen in the Czech Republic Methods: For the purpose of the study the data was gathered in a poll. Open-end questions were sent via email. The poll was focus on the problematic parts of the system of financing. Open end questions complemented the poll directed at sportsmen themselves. Results: The results of the study showed that financing of disabled sportsmen in the Czech Republic is not sufficient. Attitudes and opinions of respondents were similar to a large extent. Based on gathered data and information the financing cannot be claimed systematic. It has also been undergoing constant changes. Keywords: handicap, dotation, sport federation, Paralympic Games, intact sportsman, sponsorship
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Event marketing and its specifics in the automotive industry
Vošta, Martin ; Říha, David (advisor) ; Przyczek, Jan (referee)
The thesis is focused on the event marketing and its specifics in the automotive industry. The aim of the bachelor's thesis is to analyze event marketing activities and to define their importance in the promotional mix of the specific company. The thesis is divided into two parts. The theoretical part of the thesis is focused on the promotional mix and its aspects and on the definition of the event marketing. The practical part of the thesis describes Mercedes-Benz Czech republic Inc. and is focused on the research of event marketing activities of this company.
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Entertainment costs from the corporate income tax point of view
Veselá, Lucie ; Marková, Hana (advisor) ; Vybíral, Roman (referee)
The aim of this thesis is to evaluate the current legislation concerning the entertainment costs which are treated as tax non-deductible expenses in the Czech Republic. Further, this thesis compares these costs with promotion and sponsorship costs which are frequently interchanged in practice. After evaluation of the existing legislation in this area, I focus on the question whether these expenses should be treated as non-deductible expenses from the tax point of view while I base my opinion on the current state of Czech legislation, literature, case law and law of Germany and the United Kingdom.
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Insurance companies and their funding of marketing activities in the field of sport in the Czech Republic
Rapantová, Nela ; Radová, Jarmila (advisor) ; Bártová, Hana (referee)
The aim of this thesis is to analyse the marketing activities of insurance companies in the field of sport and success of those activities. The aim is also finding of public awareness of those activities and their financial analysis. The first part is dedicated to the theory of Sports Marketing, second part of thesis is about specific marketing activities in sports of the three insurance companies, Česká pojišťovna insurance company, ČSOB Pojišťovna insurance company and Kooperativa insurance company. This part deals with the reasons of supporting the field of sport, its use, success and future. The third part is a research of public awareness of sports marketing of Czech insurance companies. The last part contains a financial analysis.
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Server www.o2extra.cz and its usage as a connection tool of communication a sponzorship activities of Telefónica O2 Czech Republic, a.s.
Havlena, Lukáš ; Stříteský, Václav (advisor) ; Dufek, Tomáš (referee)
The thesis of this work is focused on evaluation of effectivity of server www.o2extra.cz, in a context of todays Internet phenomenon - Web 2.0. Server O2 Extra is a community web, which is used as a place for sponzorship and loyality programme. User can do variety of things - read news about sponzorship projects, take part in a contest or discuss with others and watch photos. The theory part is aimed at introducing Web 2.0 to the reader - given examples of Web 2.0 are: Google, Myspace, Facebook and Last.fm. Their functions and goals are also listed, as it's crucial to understand how community servers work. Space is given also to a part about sponzorship activities, as O2 Extra is mainly used as a headquarters for them. Main part of the work is about O2 Extra itself - its functions and visual look is described and presented, followed by the own effectivity evaluation. For this purposes, Google Analytics was used as a evaluation tool. The conclutions and interpretations are given right after presented statistics, statistics as visits, bounce rate, pageviews etc. Work can be therefore used as a manual for O2 Extra owners, to improve its effectivity and number of users.
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